I listen to (insert name here) new album all the time, I really like it, but I don’t want to for it since I can get it for free.
I don’t think I’m the only one thinking this. An musician gets $ 0.00043 per played song on Spotify. Last year that made Lady GaGa under $ 300. Pretty close to free for me. TONO, Norway’s Performing Rights Society, recently said they expect more than 10 million NOK from Spotify in 2010. I don’t understand how, but congrats if they manage to do it.
An musician not making money of his music won’t be in the game for long. And the money from Spotify is not enough to support anybody. But what if this is the future. Free/freemium audio streaming. Any physical experience (CD, LP, DVD, concert, festival …) will cost you. Then we are back to the old ways when radio (i.e. Spotify) was purely promoting the physical experience. But is this enough? Why are not more artists making music for movies and commercials. Or doing deal’s with product companies. Athletes have been doing it for a long time. Painters, and visual artists, are still making money, so why not musicians. Artists and the music industry need to think of the future, not just what to do now. Time is moving fast, and now was yesterday.
Shopping for many (specially men) is like going to war. You do the calculations, know what you want, go get it and finish as fast as possible. But in guerrilla warfare things get more complicated. You don’t know the location that well, and things are a lot more chaotic.
In warfare one relies on strategists and people with local knowledge, in shopping it’s the same. Therefor I like the idea of personal shoppers. Not the expensive type, going from Gucci to Dior and Boss. But the department store/shopping mall type. If I need to shop, I can book an appointment and somebody who knows the venue will guide med through the shops. Say you need a new suit, they will know where to get the one that works for you, thus saving you the time of going to all the wrong stores. (Topshop has it in London, Magasin has it in Denmark and Åhlens has it in Sweden.)
I hope more malls and department stores and mall’s can see the benefits of helping their shoppers shop faster and smarter.
And thanks to Greg Scott at Macy’s for helping me out, never thought I would find so much.
There is a lot of discussion in Norway about motorbike safety, and how to be seen in traffic. Some people cling to yellow vests, others say that you only see the vests when you are behind the motorbike. A bright yellow helmet would probably be the best, but it looks ugly. So if you have to wear a helmet and want to be noticed, an Italian company has a solution. My Italian is non existent, but it looks like you can get any motive you want on a helmet. Time to start thinking about my next helmet.
The Old Spice ad opens and closes with some of the best lines in advertising ever. “look at me, look at you man…” and “I’m on a horse”. Already classics. Here is a clip where the creative team behind the ad, talk to Leo Laporte on TWiT and give a little insight into how the ad is made. And in case you need to know, it’s all in one take, and no cgi.
Shlepping around a bike lock when biking can be a hassle. But if your bike wraps around to turn into a lock the problem is solved. Genius idea from industrial design student Kevin Scott. Some people complain about structural problems, but I believe that can be easily fixed, or proven not to be a problem.
Congratulations to DDB Stockholm for their “the fun theory” campaign. They grabbed a Grand Prix at Cannes 2010 for Best Digitally Led Integrated Campaign. I remember seeing it as it ran, and I still like it. Simple and clever use of good insight, in that we’ll change if it is fun. See the whole campaign and case film.
As an avid runner this campaign struck me as a ingenious way to get a message across. Most people have no reference of how far, or how long time it takes, to walk/run 42 km. So when they hear about women like Maria on the news, they can’t really relate. But in every city that has a marathon, people know about where the route goes, and that it is a long long looong route.
Want some glasses that liven it up a bit. This is a ingenious idea used to describe the content of kitchen glasses. Thanks to designer Damjan Stanković, the code can be deciphered if one pour in the right content. Wonder it the idea of color coding like this could be used other places…
The Kaptein Internett team, from the Norwegian company Miksmaster, got an award for best originality during the Webdesign International Festival 2010. They made a concept called Love Story, to meet the brief called: “I’m thinking of you”, communicate your presence to a loved one, in the context of mobility. The Norwegian Superted team said it was a good experience, but since everything went on in french (and broken English) it was hard to understand everything.
Bobbie Team from France won the competition, in front of VitrolaSpin from Brazil and o(_____v(__w__)v___ _)_ from Japan.
In the beginning of may Grafill hosted the Visuelt day’s filled with inspiration for creative people. During these days the winners of the Visuelt competition are announced. The competition is open for creative professionals in Norway, and has a wide range of categories. All of the work is amazing and it’s hard to pick something to show. So after looking trough everything the alphabet by Byggstudio and a MTV promo by Anti are what stuck to my mind the best.
Click here to go to the site to see all the winners.
