Archives for category: Advertisment

Rimi gets close, but no cigar

January 17, 12 //

Rimi is a chain of cheap food store that have a campaign going on that I think I know where they got their inspiration from. Tesco did something similar in South Korea not to long ago. But there is one difference. Tesco tok the store to the consumers. The Rimi version stil needs customers to get to the store.

The Rimi app is one that lets you scan the products with a QR code, and them adding it to you Rimi shoppinglist. The list can be shared, will guide you so that the route inside the store will be the shortest, and some other small gimmicks.

My only problem is that I still have to go to the store.

What about if I could send the list to my local store and just pick up the bags at a seperate counter. Or even better they could deliver to my address when I get home. Well done Rimi, but no cigar, yet.

Get the celebrities off my screen

January 6, 11 //

First Lefdal with Pamela Anderson and now Coop Prix with Anna Anka. Seriously? Someone wise once said that if you want a celebrity in the story, the celebrity should only be in it for for a little extra flair. The story should be great even without anybody famous in it. But sorry, these just dont cut it.

The Prix ad has other versions without a celebrity in them, which proves my point. Hope they do better next time.

Desperate help via pizza order

October 20, 10 //

This is in Norwegian but it is so daam good I have to post it. I cant think of anything negative to say about it, nothing, it’s that good. And it’s for something serious. Listen to Trys radio ad for Norsk Krisesenterforbund (an organization working to prevent violence in ones close relationship, like family…) made by Verdens sterkeste mann.

Norsk Krisesenterforbund, Try og Verdens sterkeste mann – Nødtelefon

For those of you that don’t understand Norwegian this is the short version. A woman calls the police emergency hotline, and orders a pizza. The officer reminds her that she has called the police emergency hotline. She replies by specifying the address a second time. He then understands that she has called who she wanted to but can’t say anything.

I’m on a horse!

July 12, 10 //

The Old Spice ad opens and closes with some of the best lines in advertising ever. “look at me, look at you man…” and “I’m on a horse”. Already classics. Here is a clip where the creative team behind the ad, talk to Leo Laporte on TWiT and give a little insight into how the ad is made. And in case you need to know, it’s all in one take, and no cgi.

Swedes make life fun

June 25, 10 //

Congratulations to DDB Stockholm for their “the fun theory” campaign. They grabbed a Grand Prix at Cannes 2010 for Best Digitally Led Integrated Campaign. I remember seeing it as it ran, and I still like it. Simple and clever use of good insight, in that we’ll change if it is fun. See the whole campaign and case film.

A marathon for water

June 23, 10 //

As an avid runner this campaign struck me as a ingenious way to get a message across. Most people have no reference of how far, or how long time it takes, to walk/run 42 km. So when they hear about women like Maria on the news, they can’t really relate. But in every city that has a marathon, people know about where the route goes, and that it is a long long looong route.

will do anything for money

March 25, 10 //

Lost in translation is one of the first things that comes to mind when I see this. And of course Christopher Walken. It’s sad to see the how actors make money when not staring in movies. This way of making money has probably been going on for a while, but now that the internet is flattening the world, making an ad in Asia can go global. Letting all the x-men fans all over see some unknown dancing abilities. This might work in the far east, but I cant see any link between Jackman and fresh ice tea. (Unless this is like the coca-cola light brake).

Say NO to change!

March 22, 10 //

Why change a winning combination. This is the way we’ve always done it. It works. There are many phrases that can be used by people who don’t like change. Strangely enough I cant remember anybody in the forefront of anything using these phrases. The world changes and if we don’t change with it, we’ll be left behind. I’ve had discussions with smart people who cling to information they learned in school, not believing that corrections or improvements can happen. I’m not saying its important to jump on everything new, but don’t dismiss it. If all you competitors are using social media and its working for them, maybe its time to see what the fuzz is all about. Curiosity killed the cat, but the cat had nine lives.

Diapers win awards

March 7, 10 //

SMFB won two gold at Kreativ Forum’s awardshow, Gullblyanten, with this campaign for a diaper deal. I have to take my hat of for these guys. In a time when commercials for diapers far to often use cute babies, it’s fun to see a different approach to the target group. Is there any reason that “cute” is the accepted universal baby language? Recently there has been discussed that babies are an accessory to show a successful life. Baby clothing has sky rocketed and there is a need for the babies to show of their parents coolness. Toddlers in Ramones body’s doesn’t raise eyebrows anymore. The kid has to who attitude and coolness. It’s never to early to be a hipster.

This also shows something else. That parents don’t necessarily want to be in the “cute” category. Either it is the memory of a time before kids, when they were young and reckless, or it is finally being talked to in a different way, these commercials work.

The sentence at the end reads: Suddenly you need every fourth pack of diapers free.

Here comes the sun

March 4, 10 //

For those not used to the seasonal changes in amount of sunlight in daytime, they can be huge. The suicide rates go up, people get agitated and a general grumpiness tends to set in. So when I saw the light illuminate the classroom a feeling of happiness flowed through me. Agreeing with the text at the end, I like brighter days.

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