Archives for category: Design [all]

Rimi gets close, but no cigar

January 17, 12 //

Rimi is a chain of cheap food store that have a campaign going on that I think I know where they got their inspiration from. Tesco did something similar in South Korea not to long ago. But there is one difference. Tesco tok the store to the consumers. The Rimi version stil needs customers to get to the store.

The Rimi app is one that lets you scan the products with a QR code, and them adding it to you Rimi shoppinglist. The list can be shared, will guide you so that the route inside the store will be the shortest, and some other small gimmicks.

My only problem is that I still have to go to the store.

What about if I could send the list to my local store and just pick up the bags at a seperate counter. Or even better they could deliver to my address when I get home. Well done Rimi, but no cigar, yet.

Redjecting bad logos

January 31, 11 //

Lately the social media world has been having a fun time with new logos that aren’t that great. The Gap logo was probably the first to get a bashing so bad they went back to the old one. Recently NBC Universal also changed their logo, and have gotten a small bashing, but they will probably stick with their new logo. Why are big corporations making so bad decisions? Where has the brand identity gone? The new Gap logo looked like a computer company and NBCU looks more corporate then a law firm.

It’s time for people to put some identity back into logos. By looking at the logo everybody should know something about the brand. Is the brand innovate or traditional, old or young, cheap or expensive. Comedy Central ditched the cartoon look, but they kept it fun, and it works. On a redesign you can make a bold move, but stay true to your core values and make your users/fans proud. If our brand has been around for a while, that means people like you, don’t go and act like you are somebody else.

Mashing up the mix

October 7, 10 //

Ålesunder Peter Bull has since his early mixes refined the art of mash ups. His newest one is a gem, pure genius, witch in my case even exceeded “2 many djs” mix sessions (or at least how innovative they once were). If he keeps pumping out stuff like this he should be destined to make it big. Check out his youtube channel for for more music. Would be fun to hear a Scandinavian mash up with Røyksopp, Robyn, The Knife, A-ha, Roxette, Mew, Saybia and more…

Savy slick Swedish super screens

September 30, 10 //

The Astonishing Tribe are a bunch of Swedes that are looking at how user interfaces (screens) can interact with our daily life, without changing our daily life. Love the idea of expandable screens and easy sharing. The mirror screen I have seen some places, but not with the Minority Rapport way to use it. If this is the future, I’m eagerly waiting.

When ideas copulate

September 23, 10 //

Where is the RSAnimate logo? By using an established and trusted form of storytelling Steven Johnson promotes his new book. He gives a good, quick, talk about some historical aspects of generating good ideas. The important part here seems to be, cooperation. Don’t sit with your big ego and nest on some idea that you think is good. By talking to somebody, it might become great.

Put on you butthead

August 3, 10 //

There is a lot of discussion in Norway about motorbike safety, and how to be seen in traffic. Some people cling to yellow vests, others say that you only see the vests when you are behind the motorbike. A bright yellow helmet would probably be the best, but it looks ugly. So if you have to wear a helmet and want to be noticed, an Italian company has a solution. My Italian is non existent, but it looks like you can get any motive you want on a helmet. Time to start thinking about my next helmet.

I’m on a horse!

July 12, 10 //

The Old Spice ad opens and closes with some of the best lines in advertising ever. “look at me, look at you man…” and “I’m on a horse”. Already classics. Here is a clip where the creative team behind the ad, talk to Leo Laporte on TWiT and give a little insight into how the ad is made. And in case you need to know, it’s all in one take, and no cgi.

Bike-lock-bike

July 12, 10 //

Shlepping around a bike lock when biking can be a hassle. But if your bike wraps around to turn into a lock the problem is solved. Genius idea from industrial design student Kevin Scott. Some people complain about structural problems, but I believe that can be easily fixed, or proven not to be a problem.

Swedes make life fun

June 25, 10 //

Congratulations to DDB Stockholm for their “the fun theory” campaign. They grabbed a Grand Prix at Cannes 2010 for Best Digitally Led Integrated Campaign. I remember seeing it as it ran, and I still like it. Simple and clever use of good insight, in that we’ll change if it is fun. See the whole campaign and case film.

Know what your drinking

June 21, 10 //

Want some glasses that liven it up a bit. This is a ingenious idea used to describe the content of kitchen glasses. Thanks to designer Damjan Stanković, the code can be deciphered if one pour in the right content. Wonder it the idea of color coding like this could be used other places…

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