Lately the social media world has been having a fun time with new logos that aren’t that great. The Gap logo was probably the first to get a bashing so bad they went back to the old one. Recently NBC Universal also changed their logo, and have gotten a small bashing, but they will probably stick with their new logo. Why are big corporations making so bad decisions? Where has the brand identity gone? The new Gap logo looked like a computer company and NBCU looks more corporate then a law firm.
It’s time for people to put some identity back into logos. By looking at the logo everybody should know something about the brand. Is the brand innovate or traditional, old or young, cheap or expensive. Comedy Central ditched the cartoon look, but they kept it fun, and it works. On a redesign you can make a bold move, but stay true to your core values and make your users/fans proud. If our brand has been around for a while, that means people like you, don’t go and act like you are somebody else.