Archives for category: Lifestyle

Rimi gets close, but no cigar

January 17, 12 //

Rimi is a chain of cheap food store that have a campaign going on that I think I know where they got their inspiration from. Tesco did something similar in South Korea not to long ago. But there is one difference. Tesco tok the store to the consumers. The Rimi version stil needs customers to get to the store.

The Rimi app is one that lets you scan the products with a QR code, and them adding it to you Rimi shoppinglist. The list can be shared, will guide you so that the route inside the store will be the shortest, and some other small gimmicks.

My only problem is that I still have to go to the store.

What about if I could send the list to my local store and just pick up the bags at a seperate counter. Or even better they could deliver to my address when I get home. Well done Rimi, but no cigar, yet.

Get the celebrities off my screen

January 6, 11 //

First Lefdal with Pamela Anderson and now Coop Prix with Anna Anka. Seriously? Someone wise once said that if you want a celebrity in the story, the celebrity should only be in it for for a little extra flair. The story should be great even without anybody famous in it. But sorry, these just dont cut it.

The Prix ad has other versions without a celebrity in them, which proves my point. Hope they do better next time.

Social media done right

November 11, 10 //

Keenan Cahill has become a youtube-hit for his lip-syncing. This is a perfect example of how 50-Cent and his team managed to use the social media buzz to launch his new single on the Chelsea Lately Shown. Being able to react fast and to know what is happening is even more important now that a lot of the buzz is user generated. Maybe Bogusky is on to something, time for consumer to take control.

Savy slick Swedish super screens

September 30, 10 //

The Astonishing Tribe are a bunch of Swedes that are looking at how user interfaces (screens) can interact with our daily life, without changing our daily life. Love the idea of expandable screens and easy sharing. The mirror screen I have seen some places, but not with the Minority Rapport way to use it. If this is the future, I’m eagerly waiting.

When ideas copulate

September 23, 10 //

Where is the RSAnimate logo? By using an established and trusted form of storytelling Steven Johnson promotes his new book. He gives a good, quick, talk about some historical aspects of generating good ideas. The important part here seems to be, cooperation. Don’t sit with your big ego and nest on some idea that you think is good. By talking to somebody, it might become great.

making a living off “free”

August 21, 10 //

I listen to (insert name here) new album all the time, I really like it, but I don’t want to for it since I can get it for free.

I don’t think I’m the only one thinking this. An musician gets $ 0.00043 per played song on Spotify. Last year that made Lady GaGa under $ 300. Pretty close to free for me. TONO, Norway’s Performing Rights Society, recently said they expect more than 10 million NOK from Spotify in 2010. I don’t understand how, but congrats if they manage to do it.

An musician not making money of his music won’t be in the game for long. And the money from Spotify is not enough to support anybody. But what if this is the future. Free/freemium audio streaming. Any physical experience (CD, LP, DVD, concert, festival …) will cost you. Then we are back to the old ways when radio (i.e. Spotify) was purely promoting the physical experience. But is this enough? Why are not more artists making music for movies and commercials. Or doing deal’s with product companies. Athletes have been doing it for a long time. Painters, and visual artists, are still making money, so why not musicians. Artists and the music industry need to think of the future, not just what to do now. Time is moving fast, and now was yesterday.

Image: Information is Beautiful. Thanks.

The battle of shopping

August 4, 10 //

Shopping for many (specially men) is like going to war. You do the calculations, know what you want, go get it and finish as fast as possible. But in guerrilla warfare things get more complicated. You don’t know the location that well, and things are a lot more chaotic.

In warfare one relies on strategists and people with local knowledge, in shopping it’s the same. Therefor I like the idea of personal shoppers. Not the expensive type, going from Gucci to Dior and Boss. But the department store/shopping mall type. If I need to shop, I can book an appointment and somebody who knows the venue will guide med through the shops. Say you need a new suit, they will know where to get the one that works for you, thus saving you the time of going to all the wrong stores. (Topshop has it in London, Magasin has it in Denmark and Åhlens has it in Sweden.)

I hope more malls and department stores and mall’s can see the benefits of helping their shoppers shop faster and smarter.

And thanks to Greg Scott at Macy’s for helping me out, never thought I would find so much.

Put on you butthead

August 3, 10 //

There is a lot of discussion in Norway about motorbike safety, and how to be seen in traffic. Some people cling to yellow vests, others say that you only see the vests when you are behind the motorbike. A bright yellow helmet would probably be the best, but it looks ugly. So if you have to wear a helmet and want to be noticed, an Italian company has a solution. My Italian is non existent, but it looks like you can get any motive you want on a helmet. Time to start thinking about my next helmet.

I’m on a horse!

July 12, 10 //

The Old Spice ad opens and closes with some of the best lines in advertising ever. “look at me, look at you man…” and “I’m on a horse”. Already classics. Here is a clip where the creative team behind the ad, talk to Leo Laporte on TWiT and give a little insight into how the ad is made. And in case you need to know, it’s all in one take, and no cgi.

Bike-lock-bike

July 12, 10 //

Shlepping around a bike lock when biking can be a hassle. But if your bike wraps around to turn into a lock the problem is solved. Genius idea from industrial design student Kevin Scott. Some people complain about structural problems, but I believe that can be easily fixed, or proven not to be a problem.

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