Keenan Cahill has become a youtube-hit for his lip-syncing. This is a perfect example of how 50-Cent and his team managed to use the social media buzz to launch his new single on the Chelsea Lately Shown. Being able to react fast and to know what is happening is even more important now that a lot of the buzz is user generated. Maybe Bogusky is on to something, time for consumer to take control.
Ålesunder Peter Bull has since his early mixes refined the art of mash ups. His newest one is a gem, pure genius, witch in my case even exceeded “2 many djs” mix sessions (or at least how innovative they once were). If he keeps pumping out stuff like this he should be destined to make it big. Check out his youtube channel for for more music. Would be fun to hear a Scandinavian mash up with Røyksopp, Robyn, The Knife, A-ha, Roxette, Mew, Saybia and more…
Norwegian band Röyksopp have released a video for their single “The drug”. A very un-Norwegian and actually disturbing video. Together with beautiful music, one is taken around an apocalyptic and surreal landscape. I can’t help but think this is a kick to the western world and how we treat others.
“The Drug” comes from Röyksopp’s forthcoming instrumental album Senior, due September 13.
I listen to (insert name here) new album all the time, I really like it, but I don’t want to for it since I can get it for free.
I don’t think I’m the only one thinking this. An musician gets $ 0.00043 per played song on Spotify. Last year that made Lady GaGa under $ 300. Pretty close to free for me. TONO, Norway’s Performing Rights Society, recently said they expect more than 10 million NOK from Spotify in 2010. I don’t understand how, but congrats if they manage to do it.
An musician not making money of his music won’t be in the game for long. And the money from Spotify is not enough to support anybody. But what if this is the future. Free/freemium audio streaming. Any physical experience (CD, LP, DVD, concert, festival …) will cost you. Then we are back to the old ways when radio (i.e. Spotify) was purely promoting the physical experience. But is this enough? Why are not more artists making music for movies and commercials. Or doing deal’s with product companies. Athletes have been doing it for a long time. Painters, and visual artists, are still making money, so why not musicians. Artists and the music industry need to think of the future, not just what to do now. Time is moving fast, and now was yesterday.
OK Go have done it again. The men behind the famous treadmill video step it up to a new level. An amazing video, that I will have to watch more than once in order to see everything that is going on. Just one small question. Could you listen to the lyrics while you were watching this? I couldn’t. I was looking for the next ting to roll, crash or explode. The default skeptic in me started thinking: Is this music good enough, without the visual effects?
This reminds me of an interview with Louise Kahn, lead singer of Terry Poison, when I asked her about their famous live performances.
“Nobody want to listen to bands that play crap music, even if they deliver a good live show. It works the other way around also, if a band is really good at making music nobody will go to their concerts if they are boring live. There are a lot of wünder-geek-musicians out there that make really good music, but it’s music for the few. We want to make music for the many.”
It’s a good thing that artist start thinking about branding themselves. Times are changing and it’s time to learn to swim. Madonna is now signed to Live Nation, a live-events company not a record company. If this trend continues we’ll see more touring and less bands sitting in a studio just putting out albums.
On another note this video shows the return to simple mechanics in visualization. We’ve all seen Avatar and high-tech CGI stuff, and as all trends it is followed by a counterweight. Think of the Google Chrome video, Honda Cog video or The Mighty Boosh. The trend now seems to be making things simple again. To put time and effort into projects seems to be something people want to watch.