Archives for category: News

Redjecting bad logos

January 31, 11 //

Lately the social media world has been having a fun time with new logos that aren’t that great. The Gap logo was probably the first to get a bashing so bad they went back to the old one. Recently NBC Universal also changed their logo, and have gotten a small bashing, but they will probably stick with their new logo. Why are big corporations making so bad decisions? Where has the brand identity gone? The new Gap logo looked like a computer company and NBCU looks more corporate then a law firm.

It’s time for people to put some identity back into logos. By looking at the logo everybody should know something about the brand. Is the brand innovate or traditional, old or young, cheap or expensive. Comedy Central ditched the cartoon look, but they kept it fun, and it works. On a redesign you can make a bold move, but stay true to your core values and make your users/fans proud. If our brand has been around for a while, that means people like you, don’t go and act like you are somebody else.

Social media done right

November 11, 10 //

Keenan Cahill has become a youtube-hit for his lip-syncing. This is a perfect example of how 50-Cent and his team managed to use the social media buzz to launch his new single on the Chelsea Lately Shown. Being able to react fast and to know what is happening is even more important now that a lot of the buzz is user generated. Maybe Bogusky is on to something, time for consumer to take control.

Savy slick Swedish super screens

September 30, 10 //

The Astonishing Tribe are a bunch of Swedes that are looking at how user interfaces (screens) can interact with our daily life, without changing our daily life. Love the idea of expandable screens and easy sharing. The mirror screen I have seen some places, but not with the Minority Rapport way to use it. If this is the future, I’m eagerly waiting.

When ideas copulate

September 23, 10 //

Where is the RSAnimate logo? By using an established and trusted form of storytelling Steven Johnson promotes his new book. He gives a good, quick, talk about some historical aspects of generating good ideas. The important part here seems to be, cooperation. Don’t sit with your big ego and nest on some idea that you think is good. By talking to somebody, it might become great.

Swedes make life fun

June 25, 10 //

Congratulations to DDB Stockholm for their “the fun theory” campaign. They grabbed a Grand Prix at Cannes 2010 for Best Digitally Led Integrated Campaign. I remember seeing it as it ran, and I still like it. Simple and clever use of good insight, in that we’ll change if it is fun. See the whole campaign and case film.

A marathon for water

June 23, 10 //

As an avid runner this campaign struck me as a ingenious way to get a message across. Most people have no reference of how far, or how long time it takes, to walk/run 42 km. So when they hear about women like Maria on the news, they can’t really relate. But in every city that has a marathon, people know about where the route goes, and that it is a long long looong route.

Originality prize at the Web World Cup

June 10, 10 //

The Kaptein Internett team, from the Norwegian company Miksmaster, got an award for best originality during the Webdesign International Festival 2010. They made a concept called Love Story, to meet the brief called: “I’m thinking of you”, communicate your presence to a loved one, in the context of mobility. The Norwegian Superted team said it was a good experience, but since everything went on in french (and broken English) it was hard to understand everything.

Bobbie Team from France won the competition, in front of VitrolaSpin from Brazil and o(_____v(__w__)v___ _)_ from Japan.

Norway best creative work 2010

May 20, 10 //

In the beginning of may Grafill hosted the Visuelt day’s filled with inspiration for creative people. During these days the winners of the Visuelt competition are announced. The competition is open for creative professionals in Norway, and has a wide range of categories. All of the work is amazing and it’s hard to pick something to show. So after looking trough everything the alphabet by Byggstudio and a MTV promo by Anti are what stuck to my mind the best.

Click here to go to the site to see all the winners.

Graphic Designer of the Year 2010

March 17, 10 //

The Ornamo and Grafia Finnish Designer Awards 2010 winners are out, and in the category for graphic design it was Sami Kortemäki came out on top. He is one of the founders of Underware, a font design company. I know that a few of his fonts have been used in my work. Good to see that something often overlooked gets acknowledged. Finding the right font can be as hard as getting the right photo, each font has personality and it has to work together with the rest of the design. Kudos to Sami (and Underware), keep the fonts flowing.

All the winners: Ornamo and Grafia Finnish Designer Awards 2010

Samis company: Underware website

Diapers win awards

March 7, 10 //

SMFB won two gold at Kreativ Forum’s awardshow, Gullblyanten, with this campaign for a diaper deal. I have to take my hat of for these guys. In a time when commercials for diapers far to often use cute babies, it’s fun to see a different approach to the target group. Is there any reason that “cute” is the accepted universal baby language? Recently there has been discussed that babies are an accessory to show a successful life. Baby clothing has sky rocketed and there is a need for the babies to show of their parents coolness. Toddlers in Ramones body’s doesn’t raise eyebrows anymore. The kid has to who attitude and coolness. It’s never to early to be a hipster.

This also shows something else. That parents don’t necessarily want to be in the “cute” category. Either it is the memory of a time before kids, when they were young and reckless, or it is finally being talked to in a different way, these commercials work.

The sentence at the end reads: Suddenly you need every fourth pack of diapers free.

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