Congratulations to DDB Stockholm for their “the fun theory” campaign. They grabbed a Grand Prix at Cannes 2010 for Best Digitally Led Integrated Campaign. I remember seeing it as it ran, and I still like it. Simple and clever use of good insight, in that we’ll change if it is fun. See the whole campaign and case film.
Graphic design and things related
Archives for category: Society
As an avid runner this campaign struck me as a ingenious way to get a message across. Most people have no reference of how far, or how long time it takes, to walk/run 42 km. So when they hear about women like Maria on the news, they can’t really relate. But in every city that has a marathon, people know about where the route goes, and that it is a long long looong route.
The Kaptein Internett team, from the Norwegian company Miksmaster, got an award for best originality during the Webdesign International Festival 2010. They made a concept called Love Story, to meet the brief called: “I’m thinking of you”, communicate your presence to a loved one, in the context of mobility. The Norwegian Superted team said it was a good experience, but since everything went on in french (and broken English) it was hard to understand everything.
Bobbie Team from France won the competition, in front of VitrolaSpin from Brazil and o(_____v(__w__)v___ _)_ from Japan.
It’s just been Easter, and soon it’s the month of May, with both national and religious holidays lined up in Norway. After discussing with some friends I came to see that most of the Norwegian public holidays are come from Christianity. Granted we still have a state church, so this is to be expected. But what if the church and state get separated and Christian Protestantism becomes a religion equal to Islam, Hinduism and the rest. Why should these holidays be any more important than others. Tradition is one reason to keep them, even the French have still have lots of Christian holidays. On the other hand these tradition are not for everyone. In a multicultural world not everybody celebrates Easter or the Ascension day. What if some of the holidays were replaced with ones related to the countries history, making them non religious and more including. The USA has some benefits being such an young nation, the only public holiday they have that is religious is Christmas day. And after being in New York for Christmas day, it’s mostly like the relaxing day between the sales. Why does it feel like the public holidays in Scandinavia are written i stone.
Chismukkah, joke or real, seems to be getting bigger each year. Maybe new holidays are a possibility.
Lost in translation is one of the first things that comes to mind when I see this. And of course Christopher Walken. It’s sad to see the how actors make money when not staring in movies. This way of making money has probably been going on for a while, but now that the internet is flattening the world, making an ad in Asia can go global. Letting all the x-men fans all over see some unknown dancing abilities. This might work in the far east, but I cant see any link between Jackman and fresh ice tea. (Unless this is like the coca-cola light brake).
It’s common understanding that Norwegians, and probably most Scandinavians, are a cold people. We like to keep to ourselves and spend a lot of time indoors. A homes for us has to have good, welcoming and personal feeling. This is why the blog unhappyhipsters.com appeals to me so much. I’ve bought Wallpaper more than once and dreamed of the house I once might own. But this blogs smart comments to pictures from Dwell, Wallpaper and the likes have made me rethink this. A home should have personality, it should be alive and reflect the owners. Granted, if the owners have harts of stone and are strict minimalists…
Grab a coffee and relax with some seriously good commenting to architectural pictures at the Unhappy hipster.
Norway is a winter country, with lots of snow and skiing. Oslo is a winter city, also with lots of snow and skiing (at least in the winter). There are two skiareas within the city limits, and one just outside it. But Oslo is missing one vital part if it want to be a proper ski destination. There is no “after-ski”. Why hasn’t a pub/bar/cafe in downtown Oslo started an after-ski concept?
Most skiing ends at 17 and why not continue having fun with your friends. The bars don’t get crowded til about midnight when the normal partygoer’s show up. So this is a time when the bar could make some extra money. Everybody in ski clothes get cheaper drinks… or something.
Widely regarded as the world’s most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics – exploring the irrational ways we make decisions. In this talk he explains the two selves in happiness, one that experiences and one that stores memories. As it turn out they don’t agree that much.
OK Go have done it again. The men behind the famous treadmill video step it up to a new level. An amazing video, that I will have to watch more than once in order to see everything that is going on. Just one small question. Could you listen to the lyrics while you were watching this? I couldn’t. I was looking for the next ting to roll, crash or explode. The default skeptic in me started thinking: Is this music good enough, without the visual effects?
This reminds me of an interview with Louise Kahn, lead singer of Terry Poison, when I asked her about their famous live performances.
“Nobody want to listen to bands that play crap music, even if they deliver a good live show. It works the other way around also, if a band is really good at making music nobody will go to their concerts if they are boring live. There are a lot of wünder-geek-musicians out there that make really good music, but it’s music for the few. We want to make music for the many.”
It’s a good thing that artist start thinking about branding themselves. Times are changing and it’s time to learn to swim. Madonna is now signed to Live Nation, a live-events company not a record company. If this trend continues we’ll see more touring and less bands sitting in a studio just putting out albums.
On another note this video shows the return to simple mechanics in visualization. We’ve all seen Avatar and high-tech CGI stuff, and as all trends it is followed by a counterweight. Think of the Google Chrome video, Honda Cog video or The Mighty Boosh. The trend now seems to be making things simple again. To put time and effort into projects seems to be something people want to watch.
What is the next new thing? The next must have, must do, must use? What is obvious for some is incomprehensible for others. I’ll admit I was late on twitter, and haven’t gotten an iPhone yet (probably going for a new Nokia or Android) but I like to know whats going on. One thing is choosing to participate or not, another ting is not knowing about it at all.