Ålesunder Peter Bull has since his early mixes refined the art of mash ups. His newest one is a gem, pure genius, witch in my case even exceeded “2 many djs” mix sessions (or at least how innovative they once were). If he keeps pumping out stuff like this he should be destined to make it big. Check out his youtube channel for for more music. Would be fun to hear a Scandinavian mash up with Røyksopp, Robyn, The Knife, A-ha, Roxette, Mew, Saybia and more…
Norwegian band Röyksopp have released a video for their single “The drug”. A very un-Norwegian and actually disturbing video. Together with beautiful music, one is taken around an apocalyptic and surreal landscape. I can’t help but think this is a kick to the western world and how we treat others.
“The Drug” comes from Röyksopp’s forthcoming instrumental album Senior, due September 13.
The Old Spice ad opens and closes with some of the best lines in advertising ever. “look at me, look at you man…” and “I’m on a horse”. Already classics. Here is a clip where the creative team behind the ad, talk to Leo Laporte on TWiT and give a little insight into how the ad is made. And in case you need to know, it’s all in one take, and no cgi.
Ever longing for some fun but nobody to play with you? We’ll here is a smart way to have fun, exercise and give someone else some exercise. The security guards at malls and store’s are generally not the same as real police. Probably not the fastest or fittest. At leas not in Norway where we call them Cranberrypolice, police wannabies looking for berries, or something interesting. The idea in this video is similar to an old Nike ad about playing tag all over the city. Both videos give me the feeling of being a kid again. The sheer joy of running and catching somebody. Or outrunning the person who is IT.
Lost in translation is one of the first things that comes to mind when I see this. And of course Christopher Walken. It’s sad to see the how actors make money when not staring in movies. This way of making money has probably been going on for a while, but now that the internet is flattening the world, making an ad in Asia can go global. Letting all the x-men fans all over see some unknown dancing abilities. This might work in the far east, but I cant see any link between Jackman and fresh ice tea. (Unless this is like the coca-cola light brake).
Why change a winning combination. This is the way we’ve always done it. It works. There are many phrases that can be used by people who don’t like change. Strangely enough I cant remember anybody in the forefront of anything using these phrases. The world changes and if we don’t change with it, we’ll be left behind. I’ve had discussions with smart people who cling to information they learned in school, not believing that corrections or improvements can happen. I’m not saying its important to jump on everything new, but don’t dismiss it. If all you competitors are using social media and its working for them, maybe its time to see what the fuzz is all about. Curiosity killed the cat, but the cat had nine lives.
SMFB won two gold at Kreativ Forum’s awardshow, Gullblyanten, with this campaign for a diaper deal. I have to take my hat of for these guys. In a time when commercials for diapers far to often use cute babies, it’s fun to see a different approach to the target group. Is there any reason that “cute” is the accepted universal baby language? Recently there has been discussed that babies are an accessory to show a successful life. Baby clothing has sky rocketed and there is a need for the babies to show of their parents coolness. Toddlers in Ramones body’s doesn’t raise eyebrows anymore. The kid has to who attitude and coolness. It’s never to early to be a hipster.
This also shows something else. That parents don’t necessarily want to be in the “cute” category. Either it is the memory of a time before kids, when they were young and reckless, or it is finally being talked to in a different way, these commercials work.
The sentence at the end reads: Suddenly you need every fourth pack of diapers free.
For those not used to the seasonal changes in amount of sunlight in daytime, they can be huge. The suicide rates go up, people get agitated and a general grumpiness tends to set in. So when I saw the light illuminate the classroom a feeling of happiness flowed through me. Agreeing with the text at the end, I like brighter days.
OK Go have done it again. The men behind the famous treadmill video step it up to a new level. An amazing video, that I will have to watch more than once in order to see everything that is going on. Just one small question. Could you listen to the lyrics while you were watching this? I couldn’t. I was looking for the next ting to roll, crash or explode. The default skeptic in me started thinking: Is this music good enough, without the visual effects?
This reminds me of an interview with Louise Kahn, lead singer of Terry Poison, when I asked her about their famous live performances.
“Nobody want to listen to bands that play crap music, even if they deliver a good live show. It works the other way around also, if a band is really good at making music nobody will go to their concerts if they are boring live. There are a lot of wünder-geek-musicians out there that make really good music, but it’s music for the few. We want to make music for the many.”
It’s a good thing that artist start thinking about branding themselves. Times are changing and it’s time to learn to swim. Madonna is now signed to Live Nation, a live-events company not a record company. If this trend continues we’ll see more touring and less bands sitting in a studio just putting out albums.
On another note this video shows the return to simple mechanics in visualization. We’ve all seen Avatar and high-tech CGI stuff, and as all trends it is followed by a counterweight. Think of the Google Chrome video, Honda Cog video or The Mighty Boosh. The trend now seems to be making things simple again. To put time and effort into projects seems to be something people want to watch.