Shopping for many (specially men) is like going to war. You do the calculations, know what you want, go get it and finish as fast as possible. But in guerrilla warfare things get more complicated. You don’t know the location that well, and things are a lot more chaotic.
In warfare one relies on strategists and people with local knowledge, in shopping it’s the same. Therefor I like the idea of personal shoppers. Not the expensive type, going from Gucci to Dior and Boss. But the department store/shopping mall type. If I need to shop, I can book an appointment and somebody who knows the venue will guide med through the shops. Say you need a new suit, they will know where to get the one that works for you, thus saving you the time of going to all the wrong stores. (Topshop has it in London, Magasin has it in Denmark and Åhlens has it in Sweden.)
I hope more malls and department stores and mall’s can see the benefits of helping their shoppers shop faster and smarter.
And thanks to Greg Scott at Macy’s for helping me out, never thought I would find so much.
